Kampanie społeczne

English logo of project Safe City

Okładka publikacji nt Kampanii społecznych


This is the last part of our publication. Inside, we are presenting numerous examples from Poland and all over the world on how we can and should focus on traffic safety. This time, we would like to show you how to attract people's attention with these solutions.

Some of our ideas may not be interesting for an average city resident. It's natural, because not everybody is interested in brewing technologies when they want a good dring, not everyone has to be profiecient at baking when they want to eat good bread.

Such an approach is similar with people who want to get home, to school or to work safely. They do not need to know everything about traffic organisation methods. But it is good when they do. It's no rocket science that it is hard to sell a product nobody know about - from adverts. Therefore, in many countries, state organisations, small o big, aim at social campains that make average citizens aware of how to increase traffic safety.

This publication aims at providing numerous examples of social campains from Poland and abroad. Nowadays, social campains can be divided into two groups. Very often they show the safe problem but in a different way. Today, to attract viewers attention, one needs to address their emotions. Fear, sympathy, shock in comparison to distinction, appreciation, acknowledgement.

We're listing effective campains, but also those that should not be copied. We are hoping that there will come a time in our city when we will see a huge campain that will lead to wider awareness of traffic safety. We are waiting for it even more, as it is said, that our City Hall has been thinking of such a campaing for quite a while.


We encourage you to get acquainted with our publication "Inna droga - kampanie społeczne", available at ISSUU.COM

Publication 'Social Campains' (view online) / (download in PDF form)

About project

The project „Safe City – a different way” is financed with a sum of 285 000 zł from Norway, Iceland and Liechtenstein as part of Citizens for Democracy Programme (implemented by the Stefan Batory Foundation in partnership with the Polish Children and Youth Foundation) with EEA Funds. The project is aimed at increasing the influence of citizens of Łódź on decisions and actions, which are to ensure road traffic safety and quality of public space.

Project partners