This is the last part of our publication. Inside, we are presenting numerous examples from Poland and all over the world on how we can and should focus on traffic safety. This time, we would like to show you how to attract people's attention with these solutions.
Some of our ideas may not be interesting for an average city resident. It's natural, because not everybody is interested in brewing technologies when they want a good dring, not everyone has to be profiecient at baking when they want to eat good bread.
Such an approach is similar with people who want to get home, to school or to work safely. They do not need to know everything about traffic organisation methods. But it is good when they do. It's no rocket science that it is hard to sell a product nobody know about - from adverts. Therefore, in many countries, state organisations, small o big, aim at social campains that make average citizens aware of how to increase traffic safety.
This publication aims at providing numerous examples of social campains from Poland and abroad. Nowadays, social campains can be divided into two groups. Very often they show the safe problem but in a different way. Today, to attract viewers attention, one needs to address their emotions. Fear, sympathy, shock in comparison to distinction, appreciation, acknowledgement.
We're listing effective campains, but also those that should not be copied. We are hoping that there will come a time in our city when we will see a huge campain that will lead to wider awareness of traffic safety. We are waiting for it even more, as it is said, that our City Hall has been thinking of such a campaing for quite a while.